Hi there. My name is Allison and I've been developing effective content strategies for over 15 years. I love creating consumer content that is helpful, informative and entertaining. Top of mind in my work, is the consideration of the user experience, context and brand.

I've written everything from lifestyle articles, How To's, Top 10s, horoscopes and back cover copy for mass market books. My poem "Fall Arriving" was published in Oprah Magazine's first ever poetry edition.

I am currently working as a Senior UX Strategist and Content Designer at BMO, overseeing content strategy for Canadian digital banking. 

Please feel free to review my selected portfolio and get in touch with me via the Contact page to discuss how I can assist you.